Whatever things are true, whatever things are noble, whatever things are just, whatever things are pure, whatever things are lovely, whatever things are of good report, if there is any virtue and if there is anything praiseworthy – meditate on these things.

Within our core, alight in our heart, to be found is the true intention of the spirit.

Pure, without blemish, it stands strong, unmovable… reluctant to sway against unseen forces.

A spirit free of impurities, warming the soul, releasing the burden of toil.

A virtuous reward for those searching and striving for true freedom.

Immersed in the spirit, pure of heart, taking command of all that it’s become. Inocente Tequila is created.

The old world intertwines with the new world. Blue weber agave, thrice purified, into beautiful hand blown artisan glass.

For the one who seeks a moment, to recollect and renew.

Enjoying a drink without consequence, a refreshing notion, savoring the absence of sin.